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Books
Revitalising Pharmaceutical Industry
- By Dr. R. B. Smarta Managing Director s“ Interlink
The book provokes one to think in greater depth on the dynamics and strategies in pharmaceutical marketing. It would serve more as a guide on an ongoing basis rather than for a one time reading.-SURENDRA SOMANI (MD, Kopran Ltd) .In this book the author has convincingly focused on the need to reassess and develops new marketing strategies to meet the demands of the fast changing pharmaceutical environment.-RAMESH BANATWALA (Former Chairman & Director, Meridian Enterprises)Revitalizing Pharmaceutical Business. For both survival and growth, it has become imperative for companies to rethink their way of doing business, especially their marketing. The book explores new and innovative marketing responses to the changing realities in order to inject fresh life into pharmaceutical organizations
Strategic Pharmaceutical Marketing
- By Dr. R. B. Smarta Managing Director “Interlink”
A "think" book to enable you evolves innovative options and your own implementation strategies. A first-of-its-kind 'think' book that critically analyzes Indian pharma marketing strategies. Think........ Can you develop marketing muscle without organizational strategies? Do you really know what your competitors are doing? How do you evaluate your marketing strategies? Year of publishing - 1994.
‘Contact us if you would like to buy a copy. Email us at interlink@interlinkconsultancy.com or
Speak to Dr. Kirti on 9664400207’.
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