Business plus Portfolio

1. Business performance strategy

I. Entry Strategy

Interlink’s market entry strategy for capturing opportunities in new segments and enter new markets in the Pharma, Nutra, Wellness and Ayurveda domains; entails in-depth market analysis to identify the best fit entry mode into the complex Indian market and articulation for strategic direction for the companies.

It includes a detailed business and organizational set up plan, supported by launch facilitation. (More Information)

II. Corporate strategy

Interlink’s Corporate Strategy devises strategic vision & directions to the organizations to accelerate growth & add substantial long term business value, engages the collective intellectual capital of the company to identify & harvest profit improvement opportunities, and maps synergies between corporate objectives / founders’ vision through CSR opportunities. (More Information)

III. Marketing strategy

Interlink’s marketing strategy provides portfolio management strategies and brand management strategies, competitive brand positioning, brand life cycle optimization strategies, therapy leadership solutions, and opportunities to explore the untapped markets.(More Information)

2. Process Transformation

Interlink’s Process Transformation redesigns business processes and improves sales & marketing effectiveness of companies across Pharma, Critical Care and Diagnostic segments to maximize sustainable business results. (More Information)

3. Advisory

Through this service, Interlink partners with clients and provide expert advice on specific issues of the companies like regulatory requirements, brand valuations, strategic alliances... (More Information)