Interlink Management Articles

1. Rep turnover in India-SCRIP
   A recent report in Indian firm Interlink Marketing Consultancy's quarterly pegs employee turnover in the
   Indian pharmaceutical industry as high as 30-40% at the field level and 8-10% at the managerial level,
   compared with a global attrition rate of about 10-12%.
   (Click here to download the article)
   
   
2. Strengthening the pharma SME sector I Express Pharma
   Strengthening the pharma SME sector: A panel discussion hosted by CII
   (Click here to download the article)
   
   
3. Nutraceuticals Deflecting disease l Express Pharma
   Lifestyle changes, demographics, affluence, affordability, awareness and accessibility will act as market drivers for Nutraceuticals…
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4. SME in the pharma industry (April 2009)
   CII life sciences and express pharma panel discussion focused on SME sector
   (Click here to download the article)
   
   
5. The employability gap I Pharma Bio career guide
   Is there a need of partnerships between educational institutions & pharma industry?
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6. High on Herbs
   He can afford to hand out fistful of Liv.52 to anyone feeling liverish, although he would...
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7. Drug firms find their shares lagging sales
   Chandigarh-based Surya Pharmaceuticals is regarded as a star Performer in the Indian drug industry
   (Click here to download the article)
    
8. Himalayan Ambitions
   The 80-year-old Himalaya is in an expansion mode
   (Click here to download the article)
    
9. Chronicles of Pharma Detailing
   Sales representatives rely on various types of Marketing / Promotional material to engage doctors
   (Click here to download the article)
    
10. Indian Bulk Drugs – Way Forward 
    India, China , South Korea are likely to be hubs of procurement of quality API’s and bulk drugs at economic price
    (Click here to download the article)
     
11. Over - The - counter – brands – do – FMCG jig
    Thanks to the bollywood blockbuster Dabangg, Emami’s Zandu Balm has attracted record purchases
    (Click here to download the article)
     
12. To Doctor with love
    A lot of effore goes into training sales personnel to canvass a retail product to a doctor
    (Click here to download the article)