Publications

Interlink has been a  trusted source of industry knowledge inputs which are made available through our thought provoking publications like quarterly Interlink Insight, White papers, Books and Management Articles.

Interlink provides thought and practice leadership to the management profession. Interlink’s publications support top management to improve business performance of their organizations through valuable insights on Pharmaceuticals, Healthcare, Wellness, Life sciences & allied industries.

1 - Interlink Insight: Interlink Insight is a quarterly publication on perspectives for Business Performance,  designed to provoke thoughts ; to address issues, problems and concerns of Senior Management in the Pharmaceutical, Healthcare and Emerging Sectors. Written by our experts, Interlink Insight carries cutting edge thoughts, insights and analysis on the dynamics along with various facets of the Healthcare and wellness with a focus on the pharmaceutical industry. Our experts address not only current but also futuristic concerns and developments. 

2 - Whitepapers: Interlink White paper is an authoritative report or guide that is often oriented towards a particular issue or problem to educate readers and help professionals make decisions, and are often requested and used in politics, policy, business, and technical fields.

With its expertise in knowledge domain, Interlink regularly publishes white papers which are written and researched extensively from primary and secondary sources besides originating from practice based concepts developed after years of consulting experience with various clients. 

3 - Books: We have authored like ‘Strategic Pharmaceutical Marketing’ that critically analyzes Indian Pharma marketing strategies, ‘Revitalizing the Pharmaceutical Business’ that provokes one to think in greater depth on the dynamics and strategies in Pharmaceutical marketing and serves more as a guide on an ongoing basis rather than for a one time reading, and other think books like Healthcare Mega Market etc. 

4 - Articles: With the experience & expertise of three decades in knowledge domain, Interlink has regularly been writing management articles in leading fortnightly, quarterly & monthly business magazines, periodicals, Pharma portals and national newspapers to improve business performance of the organizations, through validated insights about markets, industries, management and technology. 

Our articles provide insights spanning management strategy, people performance, brand and marketing strategies, entry strategies, new and emerging business models, intellectual capital management, employee management, engagement and health related issues. These also dwell on various perspectives of the Pharma and allied industries including market dynamics.

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