Wellness Trends

Consumers in India are increasingly becoming health conscious; though many in India still rely on taste as the primary driver for consumption, they are increasingly choosing products with specific health benefits.

Consumers are also more willing than ever before to pay a premium for healthier products.

Increasing availability of a wide range of health and wellbeing products is offering consumers with a wide and rich choice, while growing awareness of the benefits of consuming these products are helping to drive demand.

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